Elevating Tu Clothing through Creativity and Data-Driven Strategies
Key Deliverables from This Project:
Elevating E-commerce
At Sainsbury's Tu Clothing, we developed effective web pages by combining creativity, analytics and innovation. We designed and developed promotional concepts for key events such as Mother's Day, Easter, Christmas, and summer campaigns, focusing on visually engaging and functionally robust landing pages.
In addition, we played a crucial role in product photography, analysing weekly website metrics, making data-driven adjustments to enhance user experience and drive revenue growth. This comprehensive approach underlined the synergy between creative design and strategic analysis in retail digital marketing.
The Amy Vanderwal x Sainsbury's Tu Collaboration
In a landmark collaboration with Nottingham Trent Menswear design graduate and Tu scholarship winner Amy Vanderwal, Sainsbury's Tu Clothing embarked on an exciting journey to bring a fresh, punk-inspired aesthetic to the fashion retail space.
Our objective was to create a digital landing page that not only highlighted Amy Vanderwal's unique designs but also resonated with Tu Clothing's diverse customer base.
