Launching Pinewood Relocations
Key Deliverables from This Project:
Embarking on a Branding Journey
Pinewood Relocations is a startup in the relocation industry. The owner, after being employed for 30 years, decided to venture out on his own, a decision that was both exciting and daunting.
As a new business, Pinewood Relocations needed a complete brand identity. This included a logo, brand guidelines, stationery, a website, PowerPoint presentations, and branded legal documents. The owner needed a design partner who could bring his vision to life and create a cohesive, professional brand image.
"Design is thinking made visual."
- Saul Bass
"Good design is obvious.
Great design is transparent."
- Joe Sparano
Crafting The Brand Identity
Our goal was to create a comprehensive brand identity that would effectively represent Pinewood Relocations in the market.
We aimed to design visuals that were not only aesthetically pleasing but also communicated the company's commitment to providing seamless relocation services.
The Creative Path We Took
We began with a brief from the owner to understand his vision for the company. Based on these insights, we created several logo concepts and iterated on them until we had a design that perfectly represented Pinewood Relocations. We then developed brand guidelines to ensure consistency across all platforms. With the logo and brand guidelines in place, we designed stationery, a website, PowerPoint presentations, and branded legal documents that all reflected the new brand identity.
Delivering Cohesive and Impactful Designs
The final designs were modern, professional, and cohesive. The logo effectively represented the company's identity, and the website provided a user-friendly platform for potential clients to learn about Pinewood Relocations' services.
The PowerPoint presentations and branded legal documents further reinforced the brand identity and provided the company with the tools they needed to operate effectively.
The Successful Launch: A Brand Comes to Life
The owner was thrilled with the new brand identity, which gave him the confidence to launch his business. The cohesive branding across all platforms has helped Pinewood Relocations present a professional image to potential clients and partners.
