Revving Up Central Cab Care: A Branded Asset Overhaul
Key Deliverables from This Project:
A Branded Asset Challenge
Central Cab Care, established in 2003, has grown to become one of the leading taxi credit hire companies in the UK. Based in the Midlands, they work with major insurers, insurance brokers, and accident management companies, offering a national plated vehicle replacement service..
Central Cab Care needed a fresh set of branded assets, including business cards, branded Christmas cards for customers, a lead generation poster, and branded desk calendars. They needed a design partner who could understand their brand and create cohesive, professional assets.
"Simplicity is the ultimate
sophistication."
- Leonardo da Vinci
"Design is a solution to a problem.."
- John Maeda
To Drive Brand Identity
Our goal was to create a set of branded assets that would effectively represent Central Cab Care in the market.
We aimed to design visuals that were not only aesthetically pleasing but also communicated the company's commitment to providing seamless taxi replacement services.
The Journey: From Pit Stop to Finish Line
We began with in-depth discussions with the Central Cab Care team to understand their vision for the brand.
Based on these insights, we designed business cards, branded Christmas cards, a poster, and a calendar that all reflected the Central Cab Care brand identity.
The Checkered Flag: Our Winning Designs
The final designs were modern, professional, and cohesive.
The business cards, Christmas cards, poster, and calendar effectively represented the company's identity and provided Central Cab Care with the tools they needed to engage with their customers effectively.
The Victory Lap: A Successful Branding Overhaul
Central Cab Care was thrilled with the new branded assets, which have helped them present a professional image to their clients and partners.
